Social media usage is at an all-time high among millennials and even the younger generation. With this in mind, should attorneys continue to adopt a “stranger on the street” approach with their profiles or should they shift focus towards building a large online presence? The answer is yes – attorneys should maintain a big social media presence and here’s why.
Establishing Expertise
Law firms commonly use social media to attract new clients. In fact, for many organizations, social media is the number one way to attract and grow the client base. This makes sense; after all, the more people who know about your law firm, the more clients you’ll have.
Another reason to use social media marketing is to establish expertise. When you’re on social media, you have the opportunity to show off your knowledge and expertise. You can also engage with other users and provide advice and information. People who aren’t your clients may want to follow you and learn from your posts. This could lead to them hiring you in the future.
Stay Connected To Audiences
Another reason to use social media is to stay connected to your audiences. Managing social media is a great way to engage with followers and remain visible. You can post content and respond to comments and questions.
This can be especially effective when you’re managing multiple accounts. If you run a law firm, you may want to manage a separate account for each lawyer. This makes it easier for clients to follow what’s happening with each person in the firm.
Networking & Recruiting Tool
Social media marketing for attorney can also be used as a networking and recruiting tool. You can post jobs on your company account and share information about the company and open positions. This can make it easier to find new employees and could help you to find great employees who otherwise wouldn’t have applied.
Another way to use social media marketing for networking is to engage with your contacts and create a social circle. Make sure to follow people and engage with contacts who interest you. If you engage with these people, you can help to build your social circle and expand your contacts.
Continuously Monitor Emerging Trends
Lastly, as an attorney, you should also stay apprised of the latest social media trends. Social media sites have changed significantly in the last decade, and it’s important to stay up-to-date with the latest changes.
By monitoring social media trends, you can prepare yourself for any future changes to your chosen platform. Not only does monitoring trends help you stay up-to-date, but it also allows you to plan ahead.