The legal industry is a challenging one to market in. Lawyers are not generally an easily sales-oriented bunch, and the cost of entry is high. This article shares some common advice given by professionals on the topic of PPC ads vs traditional methods for law firms, as well as some warnings about the potential downsides of using them.
Pros of PPC Ads for Law Firms
PPC for law firms allows you to more easily target your ideal client. As a general rule, the more specific your ads are, the more likely they are to click on them. This means that you can use ads to hone in on the people who are most likely to need your services and are most likely to hire you.
You can also use negative keywords to prevent your ads from showing up for irrelevant searches. PPC ads can be adjusted and tweaked easily. The great thing about PPC is that you can make changes and alterations to your ads as often as you like.
You can also make more significant changes like changing the copy, the images, the call to action, and the price. PPC ads allow you to be much more responsive to the market and make changes based on how things are going.
Cons of PPC Ads for Law Firms
PPC for law firms can be expensive if you aren’t careful. The biggest issue with PPC is that it is a very hands-off approach to advertising. You pay for the ads and let them run, hoping that they will bring enough traffic to be worth the expense. If they don’t, you are out the money and can do nothing to change the situation.
PPC ads may not be appropriate for smaller firms that don’t have a large budget to work with. It can be difficult to track their effectiveness. While PPC ads can be very useful, they can also be difficult to understand and track.
You can track impressions, clicks, and other metrics, but the numbers may not be as clear-cut as you’d like them to be. It can be hard to tell how effective certain ads are and how much money you are making from them. If you are working with several different ads, it can be difficult to track results.
Use PPC Ads Now!
Despite these, PPC ads are an excellent way for law firms to get more attention for their services and draw in more prospective clients. They are incredibly flexible and can be adjusted to suit your specific needs, which makes them a great addition to many different types of marketing strategies!