In the digital age, online visibility is more important than ever for law firms. To stand out from the competition, it’s crucial to use SEO techniques that target specific keywords relevant to your practice area. However, as a lawyer, you aren’t always the best person to handle such things. Luckily, there are reputable experts which specialize in SEO services for law firms.
Define Your Target Audience With Keywords
When choosing the right law site keywords for your firm, it’s important to keep your audience in mind. What are the specific needs of your clients, and how can you best meet those needs? Start by writing down a list of terms that reflect the services you provide, as well as potential clients.
For example, if your law firm specializes in family law, you may want to include terms such as “divorce support” or “child custody services.” If you offer free consultations for your clients, “free legal advice for divorces” and “free family law consultation” may be other smart keywords to include.
If you specialize in probate litigation and estate planning, include terms like “inheritance dispute resolution” and “estate dispute resolution.” If you offer services to help clients finalize their legal affairs prior to death, including terms like “wills and trusts” and “end-of-life planning” may be appropriate.
Operational Words: Lawyers, Law Firms, and Attorneys
When it comes to choosing keywords for law firms, there are also several operational words that you need to be aware of. These include: While each of these words could be an excellent keyword for your practice, you may want to use different variations of each. This ensures that your website appears for several different keywords, increasing the likelihood of attracting clients from a wide range of search terms.
Legal Words: Court, Litigation, and Attorney Services
Legal terms are another important part of law site keywords for law firms. If your law firm handles cases in court, using terms such as “court cases” and “litigation services” may be a good idea. If you offer specific services to your clients, including those as keywords can be helpful.
Helping Words: Free, Advice and Referral Services
Lastly, while some law firms may prefer to focus on their ability to win cases or help clients reach desired outcomes, others may prefer to offer free advice or referrals. If the latter is true for your law firm, including helping words such as “free” and “advice” may be appropriate.