Are you an attorney looking to attract new clients? A lot of lawyers think they need a website with their bio, practice areas, rates, and contact information. They’re not wrong, but that’s not enough. If you want your website to drive business instead of just being another link in the internet chain, here are some things you absolutely must know about great web design for attorneys.
The Importance of Great Web Design for Attorneys
Let’s get one thing clear: your website isn’t an afterthought. It’s not just a “nice to have”. Your website is a critical part of your marketing and branding strategy. The sooner you understand that the sooner you’ll start to see results. A great website has the power to transform your business more than any other marketing tool at your disposal.
Why? Because it’s 24/7, it’s always at the top of search engine results, and it’s easy to share with your network. If you want to truly thrive in your industry and bring in top-level clients, you need to have a website that entices people to explore your services and call you. Your website is your virtual office. It’s where you get to define your brand and show the world who you are.
What is “Great” Web Design for Lawyers?
Some basic elements are critical for any website design for attorneys. First, the majority of people only read as much as they need to, and not a word more. You’re fighting an uphill battle with every visitor who comes to your website. People are impatient and overwhelmed. If your site is too long, you’re going to lose a lot of people.
Second, your website needs to be visually appealing and showcase your brand. A great web design for lawyers is professional and easy to navigate. If a website is cluttered, too bright, or unorganized, visitors are going to get lost.
Lastly, every website needs to have strong links to other websites. If you want to stand out from the crowd, you need a great website design for lawyers. You also need to be sure you’re linking to websites that are relevant to your industry.
Your Website’s Job: Drive Traffic and Build Brand Awareness
Lastly, your website should have two main jobs: drive traffic and build brand awareness. The more people who visit your site, share it and subscribe to your mailing list, the more brand awareness you’ll have. The more people who visit your site, the more traffic you’ll have.